As more people approach drinking with increased mindfulness and moderation, Corona is excited to add a non-alcoholic option to the family. adults 21 and over have chosen to reduce their drinking in the past two years, and 60% of these “New Reducers” are under 35¹. A non-alcoholic beer does not mean less ritual! Drinkers are still encouraged to sip Corona Non-Alcoholic with a lime slice to maximize enjoyment.Īccording to recent data, 15% of U.S. And AB InBev wants to see non-alcoholic beer account for 20% of its portfolio by 2025: a considerably larger chunk than the 8% share non-alcoholic beer took in its portfolio in 2019.CHICAGO, (GLOBE NEWSWIRE) - Today, the iconic Mexican beer is pleased to introduce Corona Non-Alcoholic, a non-alcoholic brew with the same crisp, refreshing flavor as the classic Corona beer that drinkers know and love but with less than 0.5% alcohol by volume and just 60 calories per serving*. Each bottle of Corona Non-Alcoholic is brewed at the same state-of-the-art production facility in Mexico as Corona Extra and uses the same brewing process. To help support the launch of Corona Sunbrew 0.0%, Corona will unveil a new creative campaign capturing the enjoyment of “Sunshine, Anytime”: filmed on a pristine beach in Costa Rica to capture outdoor living and the energy of the sun.įollowing the Canadian launch, the brand will then roll out to other global markets throughout the year and beyond.Ĭorona Sunbrew 0.0% is being launched by AB InBev (the world's largest brewer operates the brand outside the US while Constellation Brands manages the brand in the US): joining brands such as Budweiser, Stella Artois and Leffe in offering a non-alcoholic alternative to the flagship brand.Īccording to IWSR, the global no/low alcohol category total volume is forecasted to grow by 31% by 2024. But thanks to our ongoing investment in innovation and research and development, our team was able to create the only non-alcoholic beer with vitamin D, providing a unique opportunity in the market.” Tracking growth in non-alcoholic beerĬorona Sunbrew 0.0% will first launch in Canada, with the winter launch carefully targeted for the time of year where most Canadians experience limited sunlight, making it ‘an ideal market to launch an innovation from a brand synonymous with the beach and celebrations outdoors’. “The journey was not easy as vitamin D is sensitive to oxygen and light, and not easily soluble in water. Using vitamin D in the brewing process meant overcoming numerous challenges, added Brad Weaver, global vice president of Innovation Research & Development for AB InBev. “Now, we’re excited to offer consumers Corona Sunbrew 0.0%, the first non-alcoholic beer with vitamin D, reinforcing our desire to help people reconnect to nature, anytime.” The feeling of the sun is one of the things that people love most about the outdoors and the Corona brand is always innovating to remind them of that feeling,” said Felipe Ambra, Global Vice President for Corona. “As a brand that was born on the beach, Corona embraces the outdoors in everything we do, because we believe that outside is where people best disconnect and relax. The Sunbrew is made by extracting alcohol from Corona Extra and then blending the non-alcoholic beer with vitamin D and natural flavors. The ‘innovative, first-of-its-kind, non-alcoholic beer’ contains a 30% daily value of vitamin D (as per Canadian guidelines) to link in with the brand’s outdoor ethos, coming in at 60 calories per 330ml serving. The brand will debut in Canada this month: followed by the UK later this year and then other key markets in Europe, South America and Asia. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
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